Absolutely Brilliant!
This is a must read book for any restaurant owner whether you are just starting out or an old hand. This book is literally worth thousands of dollars for those restaurateurs who are prepared to methodically read this book, do the homework and apply the strategies. This is pure gold.

I have read many restaurant and general marketing books and this would have to be one of the best because of its simple, easy to understand style, with excellent summaries and "homework" for you to take away and immediately apply in your business.

Marketing is all about developing a system and here it is laid out for you in 194 easy to read pages. I consult to restaurants in Sydney, Australia and my clients literally pay thousands of dollars for this information.

Jose Riesco not only shows you how to set the base for a successful business based on building caring relationships, he shows you how to purchase services for your restaurant at way below cost so everyone wins, but how to increase customer numbers without wasting heaps on advertising using powerful targeted growth strategies that are proven to work, he includes ways to increase the amount customers spend with you and how to get your customers to return and dine more often.

While this book focuses on restaurants all the principles used in this book could be taken and transposed into almost any small business and used with success.

This is a gem and I highly recommend it.
 
Alistair Gray

Sydney, NSW Australia

Restaurant Marketing Strategies has tons of content that can be implemented instantly and I know that it will help operators to gain timely and important perspective, build and grow their restaurant business and get more out of the journey itself.  
This is a “must have” hands-on book with an engaging presentation style… an effective, tried and true, “how to” book, great for restaurant owners, operators, managers and staff.  Whether you’re new to the business or an experienced veteran, this book covers ALL the critical bases, is clearly organized and for this alone the book is a great investment.  

Jeff Darling,
Founder, Meta Flavor - “Deliciously Smart Search” Guides and Tools –
www.metaflavor.com

Jose!

I must tell you that your ideas on restaurant marketing are wonderful, and you know why?
Because I have tested them. I think everything you have suggested I  have tried and it worked.
I leave in west of Ireland in a little town (10.000) and it makes a big difference to see my old customers became my regulars... and the best of all, they are so supportive!

Please keep up the good work!

Eszter Studnicka
AGAPE RESTAURANT
Castlebar, County Mayo (IRELAND)

"First ebook of this kind of quality available on the web! Jose Riesco managed to write a marketing book with a wide range of related  topics which can be used by both the beginning restaurateur and the seasoned marketer. This ebook is a must to read for every restaurant owner in order to excel their business. "

Marcel
www.4Hoteliers.com One of The Leading Hospitality & Travel News Portals on the Web

Jose, I found your book on Restaurant Marketing Strategies to be a comprehensive, easy-to-understand compilation of fundamental restaurant marketing tactics and strategies.  I am both a business marketing graduate and a restaurant owner myself, and I found your approach to be right on target.  I strongly recommend this book for the restaurant owner that wishes to establish themselves above the pack to build a loyal group of customers.
 
Scott Megit
President
GuestEngine Inc.
www.restaurantmarketing360.com

I just wanted to write and let you know howhelpful your book was.  You have covered everything from basic common sense items to great ideas!  
Thanks

David M. Sanford
Principal
Applied Hospitality, Inc.

I've been practicing the mindset well explained in your book and found that my business relationship with clients start
giving results.

Thank You Jose! If you by chance are planning a vacation to Costa Rica please be my guest.
 
Giovanni Capolino
Hotel El Portico Costa Rica

The Restaurant Marketing Strategies book is first of all a very practical guide for restaurant owners who are usually immersed in day-to-day operations. The concepts, tools and rationales explained in the book are simple, easy to implement, and most importantly, trackable for result.
 
While it is not just a restaurant marketing operations guide. The book is also about strategizing decision making and resource allocation, as well as about prioritizing the long to-do list restaurant owners fighting to complete everyday. For me the systematic approaches elaborated in the book have helped me tremendously to clear up my thoughts and re-confirmed some of the new ways of marketing I was wondering for a trial.
 
Starting to apply the these marketing strategies, I look forward to see the desired results, as well as continuous support and advices from myrestaurantmarketing.
 
Jeff CHAI, Restaurant Owner

A must-read for any restaurant owner!

I just finished this book and it is a must-read for any restaurant owner or manager.

Jose Riesco is clearly one of the best in this field. He not only explains and improves basic marketing techniques, but he has a greater vision that explains the importance of having the marketing mind set, how to brand and position your business for success, and "outside the box" marketing strategies.

While so many restaurants are running to slash prices in today's economy, Mr. Riesco focuses on ways to increase profits, increase perceived value to your customers, and building rock solid customer loyalty to drive sales.

He understands that "knowing your numbers" is critical to any business' bottom line. So, be sure to read pages 192 - 197 that layout the numbers you need to know to drive your profits through the roof. Plus, the book is filled with valuable resources to help you apply the strategies he shares.

Buy it, read it, and apply it and you will definitely see outstanding results!
 
Jenna Lloyd
Orange County, CA