Jose L Riesco was born and raised in Spain among great food and wine.
He immigrated to the United States 19 years ago (he is a US citizen now) and worked at Microsoft for 18 years. He owned an upper scale family restaurant in Bellevue, WA (he sold it for personal reasons) and started some other business.
He left Microsoft this year and went back to the Hospitality business working now as a full time restaurant marketing expert and consultant.
By applying his many years of experience at Microsoft Corporation and his marketing skills, to the restaurant business, he has created unique and groundbreaking marketing strategies.
Jose has brought top proven marketing practices from other industries to the restaurant industry, making a unique contribution to this business that he knows and cherishes so much.
Restaurants have traditionally used advertising and coupons as the main marketing vehicle. His Restaurant Marketing Strategies changes all of that.
By creating a unique strategy client-centric (instead of food or chef-centric), restaurant owners will be able to dramatically increase their sales while creating happy and recurrent clients. Restaurateurs will also keep their employees happier by using these techniques.
You can find more about his Restaurant Marketing Strategies by reading his Newsletters and blogs and downloading his Free 40 pages free Book Summary (just fill in the form with your name and email in the Home page).