Make Your Customers Feel Special on Their Birthdays
One of the most important challenges that you face as a restaurant owner or manager is how to bring back your customers.
Advertising for new customers is very expensive, and you can't just trust that your customers will take the initiative to come back after a single visit to your restaurant.
So what can you do to bring your best customers back to your place?
A popular, tried and true way to boost return business throughout the year is to invite over your customers to celebrate their birthdays at your restaurant.
Remember your last birthday? Remember what made it special? Probably it was the fact that other people also remembered and wanted to celebrate with you.
Now your restaurant can employ this simple marketing strategy into a sophisticated campaign that will help you win new customers and solidify your restaurant's precious relationship with your existing ones.
After all, if most people are already planning to eat out for their birthday, why shouldn't they come celebrate at your restaurant and bring along their colleagues, friends and family members?
Celebrating birthdays is usually a social event and if you can attract the birthday person to your restaurant, they will be very motivated to drag along other people to celebrate with.
Personalization is a very important concept in marketing. If you can isolate someone out from a group in a way that reminds them of their individuality, this will pay great dividends. And what better time of the year to make someone feel special than their birthday? This is when many people are more than happy to take a break, and celebrate the occasion.
Most people are also willing to spend (or have someone else spend on their behalf) some extra money on things like gifts and special birthday dinners.
A customized and targeted offer can be just the thing to make someone feel special and remember your restaurant when they’re making the decisions surrounding their special time and place to celebrate.
A smart strategy is to create a Birthday eClub where you capture your customer's emails and birthdays and then, every month, you send them Happy Birthday eMails with an enticing offer so that they will feel compelled to celebrate their birthdays at your restaurant.
However, you must make the offer very attractive so that they won't even think about going somewhere else.
With compelling offers, the birthday celebrant WILL make it a point to dine in your restaurant at some point during the month! If your offer is good all month and during lunch and dinner, there are 60 opportunities to dine at your restaurant and redeem your birthday special offer. Most people won't be able to refuse!
And your customer WILL round up her friends/family and bring them to your restaurant. You will have TOP OF MIND awareness. And the friends and relative WILL want to sign up for the Birthday eClub too.
If this looks interesting to you, I recommend you that you visit the Restaurant Birthday Club page and sign up for the fully automatic Birthday eClub marketing system. It is a very inexpensive and hands off (fully automatic) Birthday eClub marketing system that you need to check out. For a very low monthly fee, you can bring lots of happy customers back to your place and they will be your best sales force dragging along their friends and family with them.
Don't miss it.
Advertising for new customers is very expensive, and you can't just trust that your customers will take the initiative to come back after a single visit to your restaurant.
So what can you do to bring your best customers back to your place?
A popular, tried and true way to boost return business throughout the year is to invite over your customers to celebrate their birthdays at your restaurant.
Remember your last birthday? Remember what made it special? Probably it was the fact that other people also remembered and wanted to celebrate with you.
Now your restaurant can employ this simple marketing strategy into a sophisticated campaign that will help you win new customers and solidify your restaurant's precious relationship with your existing ones.
After all, if most people are already planning to eat out for their birthday, why shouldn't they come celebrate at your restaurant and bring along their colleagues, friends and family members?
Celebrating birthdays is usually a social event and if you can attract the birthday person to your restaurant, they will be very motivated to drag along other people to celebrate with.
Personalization is a very important concept in marketing. If you can isolate someone out from a group in a way that reminds them of their individuality, this will pay great dividends. And what better time of the year to make someone feel special than their birthday? This is when many people are more than happy to take a break, and celebrate the occasion.
Most people are also willing to spend (or have someone else spend on their behalf) some extra money on things like gifts and special birthday dinners.
A customized and targeted offer can be just the thing to make someone feel special and remember your restaurant when they’re making the decisions surrounding their special time and place to celebrate.
A smart strategy is to create a Birthday eClub where you capture your customer's emails and birthdays and then, every month, you send them Happy Birthday eMails with an enticing offer so that they will feel compelled to celebrate their birthdays at your restaurant.
However, you must make the offer very attractive so that they won't even think about going somewhere else.
With compelling offers, the birthday celebrant WILL make it a point to dine in your restaurant at some point during the month! If your offer is good all month and during lunch and dinner, there are 60 opportunities to dine at your restaurant and redeem your birthday special offer. Most people won't be able to refuse!
And your customer WILL round up her friends/family and bring them to your restaurant. You will have TOP OF MIND awareness. And the friends and relative WILL want to sign up for the Birthday eClub too.
If this looks interesting to you, I recommend you that you visit the Restaurant Birthday Club page and sign up for the fully automatic Birthday eClub marketing system. It is a very inexpensive and hands off (fully automatic) Birthday eClub marketing system that you need to check out. For a very low monthly fee, you can bring lots of happy customers back to your place and they will be your best sales force dragging along their friends and family with them.
Don't miss it.